We audited all 26 Adnams pubs across Suffolk & Norfolk using our proprietary Pub Health Index — a 100-point scoring system measuring 6 pillars of digital health using publicly available data only.
9 pubs reach "Thriving" status (Band A). A significant portion of the estate (1 pubs, 4%) sits in Band D — Critical — meaning they are effectively invisible to the digital-first customer who now drives 70%+ of pub discovery.
The strongest performers — The King's Head (Woodbridge), The Maybush (Waldringfield), The Butt & Oyster (Pin Mill) — show what's possible when individual publicans invest in digital. But there is still significant room for improvement. The estate average is 70/100, firmly in "Stable" territory.
This represents a significant untapped opportunity. A coordinated digital programme across the estate could lift 1+ pubs from Critical to Stable within 90 days.
| # | Pub Name | Location | Score | Band | Rep | Vol | Pres | Eng | Web | Resp | Cont |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | The King's Head | Woodbridge | 96 | A | 17 | 17 | 16 | 17 | undefined | undefined | 16 |
| 2 | The Maybush | Waldringfield | 85 | A | 17 | 17 | 16 | 17 | undefined | undefined | 4 |
| 3 | The Butt & Oyster | Pin Mill | 84 | A | 17 | 17 | 16 | 17 | undefined | undefined | 4 |
| 4 | The Swan | Southwold | 83 | A | 17 | 17 | 16 | 17 | undefined | undefined | 4 |
| 5 | The Cherry Tree | Woodbridge | 83 | A | 17 | 17 | 16 | 17 | undefined | undefined | 4 |
| 6 | The Rumsey Wells | Norwich | 83 | A | 15 | 17 | 16 | 17 | undefined | undefined | 4 |
| 7 | The William and Florence | Norwich | 81 | A | 15 | 17 | 16 | 17 | undefined | undefined | 4 |
| 8 | The Eel's Foot | Eastbridge | 80 | A | 15 | 17 | 16 | 17 | undefined | undefined | 0 |
| 9 | The Greyhound | Ipswich | 80 | A | 17 | 17 | 16 | 17 | undefined | undefined | 0 |
| 10 | The Lord Nelson | Southwold | 78 | B | 17 | 17 | 16 | 17 | undefined | undefined | 0 |
| 11 | The Queen's Head | Blyford | 78 | B | 15 | 17 | 16 | 17 | undefined | undefined | 0 |
| 12 | The Harbour Inn | Southwold | 77 | B | 15 | 17 | 16 | 17 | undefined | undefined | 0 |
| 13 | The Five Bells | Wrentham | 72 | B | 17 | 17 | 16 | 10 | undefined | undefined | 0 |
| 14 | The Sole Bay | Southwold | 71 | B | 17 | 17 | 16 | 10 | undefined | undefined | 0 |
| 15 | The Red Lion | Southwold | 70 | B | 13 | 17 | 16 | 10 | undefined | undefined | 0 |
| 16 | The Cross Keys | Aldeburgh | 65 | B | 15 | 17 | 16 | 5 | undefined | undefined | 0 |
| 17 | The Crown | Southwold | 64 | B | 15 | 17 | 16 | 5 | undefined | undefined | 0 |
| 18 | The Bell | Walberswick | 64 | B | 15 | 17 | 16 | 5 | undefined | undefined | 0 |
| 19 | The Jolly Sailor | Orford | 64 | B | 13 | 17 | 16 | 5 | undefined | undefined | 0 |
| 20 | The Wherry Inn | Geldeston | 56 | C | 17 | 17 | 6 | 0 | undefined | undefined | 4 |
| 21 | The Mill Inn | Aldeburgh | 54 | C | 17 | 17 | 6 | 0 | undefined | undefined | 0 |
| 22 | The White Hart | Aldeburgh | 53 | C | 17 | 17 | 6 | 0 | undefined | undefined | 0 |
| 23 | The Ferry Inn | Stokesby | 52 | C | 15 | 17 | 6 | 0 | undefined | undefined | 0 |
| 24 | The White Hart | Blythburgh | 51 | C | 13 | 17 | 6 | 0 | undefined | undefined | 0 |
| 25 | The Crown Inn | Snape | 47 | C | 15 | 13 | 6 | 0 | undefined | undefined | 0 |
| 26 | The Bell Inn | Middleton | 36 | D | 17 | 13 | 6 | 0 | undefined | undefined | 0 |
PubPostPro provides done-for-you social media, review management, and digital strategy for pub estates. We can lift your Band D pubs to Band C within 90 days — and your Band C pubs to Band B within 6 months.
Starting from £150/pub/month for estates of 10+ pubs.
Let's Talk — [email protected]Or call Tom Fairhall: 07920 754 997
Each pub is scored across 6 pillars using publicly available data only — no pub cooperation required. Scores are based on data gathered August 2026.
Health Bands: A (80-100) Thriving | B (60-79) Stable | C (40-59) At Risk | D (20-39) Critical | F (0-19) Invisible