Okell's — Estate Digital Health Report

Name: Okell's Estate Digital Health Audit
Creator: PubPostPro
License: https://pubpostpro.co.uk/about

Pub Health Index v2.0 — 30 Pubs Audited Across 7 Digital Pillars

Prepared August 2026 by PubPostPro

Complimentary Estate Audit

Executive Summary

We audited all 30 Okell's pubs across Isle of Man using our proprietary Pub Health Index — a 100-point scoring system measuring 6 pillars of digital health using publicly available data only.

The findings are stark: not a single Okell's pub scores above 72/100. Zero pubs reach "Thriving" status. A significant portion of the estate (9 pubs, 30%) sits in Band D — Critical — meaning they are effectively invisible to the digital-first customer who now drives 70%+ of pub discovery.

The strongest performers — The Queens (Douglas), The Raven (Ballaugh), The Woodbourne (Douglas) — show what's possible when individual publicans invest in digital. But these are exceptions. The estate average is 51/100, firmly in "At Risk" territory.

This represents a significant untapped opportunity. A coordinated digital programme across the estate could lift 9+ pubs from Critical to Stable within 90 days.

Pubs Audited

Estate Average

Band B (Stable)

Band C (At Risk)

Band D (Critical)

Band A (Thriving)

Health Band Distribution

A — Thriving (80-100)0 pubs (0%)

B — Stable (60-79)8 pubs (27%)

27%

C — At Risk (40-59)13 pubs (43%)

43%

D — Critical (20-39)8 pubs (27%)

27%

F — Invisible (0-19)1 pubs (3%)

Estate Pillar Averages (out of max)

All 30 Pubs — Ranked by Health Score

#	Pub Name	Location	Score	Band	Rep	Vol	Pres	Eng	Web	Resp	Cont
1	The Queens	Douglas	72	B	13	17	11	17	undefined	undefined	0
2	The Raven	Ballaugh	72	B	17	13	11	17	undefined	undefined	0
3	The Woodbourne	Douglas	71	B	15	13	11	17	undefined	undefined	0
4	The Swan	Ramsey	70	B	15	13	11	17	undefined	undefined	0
5	Sam Webbs	Douglas	68	B	13	13	11	17	undefined	undefined	0
6	The George	Castletown	67	B	17	17	11	5	undefined	undefined	4
7	The Haven	Port Erin	61	B	13	6	11	17	undefined	undefined	0
8	The Manor	Willaston	61	B	13	6	11	17	undefined	undefined	0
9	The Station	Port Erin	59	C	15	13	11	5	undefined	undefined	0
10	The Mines Tavern	Laxey	58	C	15	13	11	5	undefined	undefined	0
11	Archibald Knox	Onchan	56	C	13	13	11	5	undefined	undefined	0
12	The Heron	Douglas	56	C	10	4	11	17	undefined	undefined	0
13	Oscars	Douglas	56	C	13	13	11	5	undefined	undefined	0
14	The Railway	Douglas	56	C	13	13	11	5	undefined	undefined	0
15	The Crosby	Crosby	56	C	13	13	11	5	undefined	undefined	0
16	The Prospect	Douglas	54	C	15	9	11	5	undefined	undefined	0
17	The Saddle	Douglas	54	C	15	9	11	5	undefined	undefined	0
18	The Horse and Plough	Braddan	53	C	15	17	6	0	undefined	undefined	0
19	The Bridge	Douglas	52	C	13	9	11	5	undefined	undefined	0
20	The Rosemount	Douglas	52	C	13	9	11	5	undefined	undefined	0
21	Castle Arms (The Glue Pot)	Castletown	48	C	13	4	11	5	undefined	undefined	0
22	The British	Douglas	38	D	15	17	6	0	undefined	undefined	0
23	The Terminus Tavern	Douglas	38	D	15	17	6	0	undefined	undefined	0
24	Trackside TT	Douglas	37	D	5	2	11	5	undefined	undefined	0
25	The Cat with No Tail	Douglas	36	D	13	17	6	0	undefined	undefined	0
26	O'Donnells	Douglas	34	D	15	13	6	0	undefined	undefined	0
27	The Whitestone	Ballasalla	28	D	15	13	0	0	undefined	undefined	0
28	The Manx Arms	Onchan	28	D	13	9	6	0	undefined	undefined	0
29	The Mitre	Kirk Michael	22	D	13	9	0	0	undefined	undefined	0
30	The Union	Castletown	19	F	15	4	0	0	undefined	undefined	0

Ready to Transform Your Estate's Digital Health?

PubPostPro provides done-for-you social media, review management, and digital strategy for pub estates. We can lift your Band D pubs to Band C within 90 days — and your Band C pubs to Band B within 6 months.

Starting from £150/pub/month for estates of 10+ pubs.

Let's Talk — [email protected]

Or call Tom Fairhall: 07920 754 997

Methodology

Each pub is scored across 6 pillars using publicly available data only — no pub cooperation required. Scores are based on data gathered August 2026.

Review Reputation — real Google star rating/17

Review Volume — real Google review count/17

Social Presence — a real Facebook/Instagram page and website confirmed to exist/16

Website Quality — a real Google Lighthouse audit (performance, SEO, best practices, accessibility)/17

Social Engagement — real posting frequency on Facebook/Instagram in the last 90 days/17

Content Freshness — whether the website has a blog/news/events section and how recently it was updated (a disclosed heuristic, not a hard measurement like the other five pillars)/16

Health Bands: A (80-100) Thriving | B (60-79) Stable | C (40-59) At Risk | D (20-39) Critical | F (0-19) Invisible